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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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Plug. Pitch. Promote. Display. Endorse. Notify. Inform. Put on the map. Sponsor. Sell. Hype. Herald. Exhibit. There are a slew of ways to define the process of getting a product attention and sales; AD FACTORY peeks behind the screen to reveal the inner workings of television’s most influential and interesting advertisements.
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AD Men: The Original Mad Men features original advertising professionals who were at the forefront
of modern advertising, including David Altschiller, George Lois, and Rich Silverstein. They discuss how
they got into the advertising industry and share their personal stories and achievements throughout
their careers. How was the very first creative advertising agency created?
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What really happened behind the scenes of the historic 2008 presidential election?
The Bigger Hammer tracks the message wars of the Obama-McCain race with
the leading strategists and spinners, uncovering how politics, thirty second TV
ads, and history shaped the race for the White House.
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INNOVATION LAB is a series that unveils the secrets of cre- ativity, design, technology and goes behind the scenes in companies that have successfully implemented cutting-edge business models. Innovation Lab gathers the most creative ideas and innovative companies from different industries.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication anddifferentiation? MARK IT explores new marketing and media concepts that are revolutionizing the way we consume and create advertising: from online and mobile marketing to the power of creativity.
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No other function in our world is evolving more than marketing: what are the new rules of branding, communication and differentiation?
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The 2012 Presidential election was the most costly ever in the U.S. History. More than $6 billion has been spent by the campaigns and independent groups to get their candidate elected. But for what purpose?
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